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TECH TO MARKET. FINDING AND DESIGNING SUITABLE TECHNOLOGY APPLICATIONS WITH DESIGN THINKING

Published online by Cambridge University Press:  19 June 2023

Nicolò Cocchi ,
Clio Dosi  and
Matteo Vignoli
Nicolò Cocchi*
Affiliation:
University of Bologna
Clio Dosi
Affiliation:
University of Bologna
Matteo Vignoli
Affiliation:
University of Bologna
*
Cocchi, Nicolò, University of Bologna, Italy, nicolo.cocchi2@unibo.it

Abstract

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Although it's human centered focus, design thinking has proven to be effective also in technology-driven projects, both in education and business. Yet, scant research has investigated whether and how design thinking might be leveraged to find new opportunities based on emerging technologies and design new innovation concepts accordingly. To address this gap, we employed an Action Innovation Management Research framework and co-designed a program called Tech to Market with Oper.Space, the design factory for Open Innovation of the University of Bologna. We ran 5 iterations of the program from October 2018 to December 2022, in which we conducted 52 interviews, observed 10 presentations, and held 10 meetings with the main stakeholders involved. Our results show how to apply design thinking to find and design a suitable application for a given technology, contributing to the ongoing conversation about the implementation of design thinking in technology-driven projects.

Keywords

Design thinkingDesign managementDesign methodsTechnology managementInnovation
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 3315 - 3324
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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