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MAPPING CIRCULAR ECONOMY PROJECTS: A CASE STUDY OF A MAJOR COMPANY IN THE SPORTS & OUTDOOR INDUSTRY

Published online by Cambridge University Press:  19 June 2023

Nicole Sofia Rohsig Lopez ,
Jérémy Legardeur  and
Jenny Faucheu
Nicole Sofia Rohsig Lopez*
Affiliation:
Univ. Bordeaux, ESTIA Institute of Technology, F-64210;
Jérémy Legardeur
Affiliation:
Univ. Bordeaux, ESTIA Institute of Technology, F-64210;
Jenny Faucheu
Affiliation:
Mines Saint-Etienne, Univ Lyon, CNRS, UMR 5307 LGF, Centre SMS, F - 42023
*
Rohsig Lopez, Nicole Sofia, Univ. Bordeaux, ESTIA Institute of Technology, France, nicole.rohsig@estia.fr

Abstract

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participants have an average annual carbon footprint of 844 kg of carbon dioxide-equivalent emissions. Thus, it is crucial to find solutions that reduce the sports industry's environmental impact. In this context, the circular economy emerges as a possible alternative. This paper analyses a sports production and retail company transitioning to the circular economy. First, we identified 154 internal circular projects concerning 89 product categories and classified them into different circular strategies and approaches. Then, we conducted interviews with 33 project representatives. Our results show that repair & maintenance is the most employed loop, but sharing economy and recycling also have an essential role. Each circularity loop presents specific challenges, but personal conviction is the common motivator. However, there is a need for greater allocation of resources such as time and budget. Additionally, strong governance is essential to structure these initiatives.

Keywords

Circular economySustainabilitySports and Outdoor IndustryCase studyInnovation
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 2555 - 2564
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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