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Exploring designers’ cognitive abilities in the concept product design phase through traditional and digitally-mediated design environments

Published online by Cambridge University Press:  16 May 2024

Muhammad Tufail ,
Shahab Zaib ,
Sahr Uzma ,
Raja Mubashar Karim  and
KwanMyung Kim
Muhammad Tufail*
Affiliation:
The Hong Kong Polytechnic University, Hong Kong
Shahab Zaib
Affiliation:
The Hong Kong Polytechnic University, Hong Kong
Sahr Uzma
Affiliation:
University of Ulsan, South Korea
Raja Mubashar Karim
Affiliation:
National University of Science and Technology, Pakistan
KwanMyung Kim
Affiliation:
Ulsan National Institute of Science and Technology, South Korea
*
tufail.tufail@polyu.edu.hk

Abstract

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This study explores design strategies that designers adapt in different design environments and assesses cognitive load associated with acquiring, comprehending, and implementing strategies in concept product design phase. The findings from qualitative and quantitative analyses show that the traditional design environment exhibits a greater intrinsic load, thereby fostering a greater diversity of ideas, design strategies, and solutions. The digitally-mediated design environment demonstrates extraneous load, resulting in a tendency towards similarity in ideas, design strategies, and solutions.

Keywords

design educationdesign strategycognitive abilitydigital designdesign learning
Type
Human Behaviour and Design Creativity
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 1135 - 1146
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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