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Driving sustainable mobility: a study of electric vehicle adoption in rural India

Published online by Cambridge University Press:  16 May 2024

Aniruddh Dnyandeo Satpute ,
Parinita Rai  and
Prasad Onkar
Aniruddh Dnyandeo Satpute*
Affiliation:
Indian Institute of Technology Hyderabad, India
Parinita Rai
Affiliation:
Indian Institute of Technology Hyderabad, India
Prasad Onkar
Affiliation:
Indian Institute of Technology Hyderabad, India
*
md22resch04001@iith.ac.in

Abstract

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The global push for sustainable and eco-friendly transportation solutions has made the adoption of electric vehicles imperative. In India, EV adoption has shown promise, fueled by diverse product offerings and supportive government policies. However, rural India lags behind in EV adoption, despite being a significant market. To unlock the untapped potential, understanding the needs, attitudes, and barriers of rural consumers is crucial. This research conducts a study of rural Indian consumers and offers valuable design insights for automotive companies to formulate effective future strategies.

Keywords

electric vehiclesdesign researchsustainabilityrural mobilitymarket implications
Type
Design for Sustainability
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 1427 - 1436
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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