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DESIGNING BUSINESS MODELS FOR A CIRCULAR ECONOMY

Published online by Cambridge University Press:  19 June 2023

Michel Scholtysik ,
Malte Rohde ,
Christian Koldewey  and
Roman Dumitrescu
Michel Scholtysik*
Affiliation:
Universität Paderborn - Heinz Nixdorf Insitut
Malte Rohde
Affiliation:
Universität Paderborn - Heinz Nixdorf Insitut
Christian Koldewey
Affiliation:
Universität Paderborn - Heinz Nixdorf Insitut
Roman Dumitrescu
Affiliation:
Universität Paderborn - Heinz Nixdorf Insitut Fraunhofer Institute of Mechatronic Systems Design
*
Scholtysik, Michel, Universität Paderborn - Heinz Nixdorf Insitut, Germany, Michel.Scholtysik@hni.upb.de

Abstract

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The megatrend sustainability will significantly change the future value creation of manufacturing companies. Their current linear value creation models need to change to conform to the requirements of sustainability. To face the challenges the circular economy has emerged as a promising economic model. With the shift from a linear to a circular economy, companies have to adjust their current business models. However, they still lack knowledge and adequate methods to develop circular business models. Hence, the aim of the paper is a circular business model canvas (CBMC) for designing circular businesses. A systematic literature review was conducted to identify significant criteria for circular business models. The criteria were analyzed utilizing a qualitative content analysis to derive the business model elements required for the circular economy. Existing elements from the Business Model Canvas were enriched and five new elements, e.g., reverse logistics, were found. Then, the business model elements were logically arranged resulting in the CBMC. It guides companies to systematically develop business models for the circular economy. The CBMC was evaluated by applying it within a mediumsized company in the electronics sector.

Keywords

Circular economySustainabilityBusiness models and considerations
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 1347 - 1356
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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