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CITIZEN PROFILES OF RESIDUAL WASTE SEPARATION BEHAVIOUR
Published online by Cambridge University Press: 27 July 2021
Abstract
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The impact of human behaviour on climate change is getting more apparent every day. Citizens are encouraged and sometimes forced to change their waste separation behaviour to reduce their effect on this global challenge. One way to achieve this is to reduce the amount of fine and bulky residual waste that ends in landfill or is incinerated. Studies show that this can be achieved by active, efficient, and correct household participation. Multiple intervention strategies are being tried out, while the European Union statistics show that the numbers are not at the desired level yet. To improve the waste separation practices, understanding the motivation and drivers of (correct) waste separation behaviour is of high importance for the current strategies' success. In this paper, based on the Self-Determination Theory, we propose "citizen-profiling" framework, which consists of six citizen profiles, that illustrates citizens' motivations and drivers of residual waste separation behaviour. We end this paper, with discussions on motivating the citizens to contribute to waste separation actively.
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This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.- Copyright
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