We can produce the tenderest, tastiest, highest welfare beef, pork and lamb in the world but if the consumer wants to buy chicken and fish, so what!

The changes that have taken place in what consumers can purchase and what and where they eat are nothing short of phenomenal and on-going.

In the 1950s families ate at least one cooked meal together every day, as they had for most of the century. The focus of this meal, lunch, dinner, tea or evening meal, depending on where you lived, was meat and two veg. All of this was cooked from scratch by the housewife, who had probably bought all the ingredients freshly that day.