Many of the ethical issues regarding the livestock production systems of the late twentieth century have concentrated on the process of intensification. The extent of public disquiet at the welfare and ethical implications of intensification has been reflected in the burgeoning membership of animal welfare and animal rights organisations. The reasons for this increase as well as the impact that it has had on the livestock industry can be traced back to the 1960s, to factors such as the growing urbanisation of the population and especially the emergence of the animal rights movement which focused attention on a wide range of issues including the human exploitation of other animal species. This in turn led to a demarcation between those who supported the animal welfare cause and those who argued for animal rights.