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Trends in Liquid Milk Consumption

Published online by Cambridge University Press:  22 November 2017

J Verner Wheelock
Affiliation:
School of Science and Society, University of Bradford, BRADFORD, West Yorkshire, BD7 1DP
Stephen J Fallows
Affiliation:
School of Science and Society, University of Bradford, BRADFORD, West Yorkshire, BD7 1DP
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Extract

Sales of semi-skimmed milk in the USA and in many European countries are increasing, while those of whole milk are decreasing. Although consumption of whole milk in the U.K. is much higher than in other EC countries, sales have been declining in recent years. The amount of semi-skimmed milk sold in the U.K. is very small and in many parts of the country can only be obtained with difficulty. The object of this paper Is to compare changes in demands for liquid milk in the U.K. with those of other countries in an attempt to understand the relationship between the market for semi-skimmed milk and for whole milk.

Type
Marketing of Milk in the Next Decade
Copyright
Copyright © The British Society of Animal Production 1984

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