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Animal Production - a case study of consumer reaction with special reference to the diet and health issue

Published online by Cambridge University Press:  22 November 2017

Gillian Wright
Gillian Wright*
Affiliation:
Food Policy Research Unit, School of Biomedical Sciences, University of Bradford, Bradford, West Yorkshire BD7 1DP
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Extract

Healthy eating is now a feature of the strategies of many organisations in the food industry. This has developed since the recommendations of the NACNE (National Advisory Committee on Nutrition Education) report, and COMA (Committee on Medical Aspects of Food Policy) report on cardiovascular disease were published. These led to considerable media coverage and stimulated consumer demand for healthy choices in their shopping. This research is concerned with the consumer reaction to dietary recommendations, using milk as a case study. The increased interest in diet and health can be demonstrated by the increased market share of some food products: wholemeal bread now accounts for 25% of bread sales and low fat milks for over 20% of total milk sales.

Type
Manipulation of Composition and Quality of Animal Products
Information
Proceedings of the British Society of Animal Production (1972) , Volume 1988 , March 1988 , pp. 72
Copyright
Copyright © The British Society of Animal Production 1988

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