The objective of the paper is to assess the overall structural and competitive implications for the UK pig industry of the EC Single Market; colloquially known as “1992”.

Particular attention is paid both to the effect of those changes in the commercial environment which 1992 will introduce and, secondly, to those aspects which differentiate the UK pig industry from its continental competitors. Analysis of these aspects will assist in drawing conclusions as to the likely effect of the Single Market and in determining an appropriate strategy for addressing the new situation.

A body of admittedly largely circumstantial evidence suggests that the UK pig producer believes the advent of the Single Market will have little relevance to the way in which he conducts his business. This view is buttressed by his perception of the agricultural world as governed by the workings of the Common Agricultural Policy which is regarded as the principle influence upon agriculture and its commercial fortunes.