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Measuring the Effectiveness of Mass Media Messages Created by Public Health Leaders

Published online by Cambridge University Press:  28 June 2012

Richard Schuster ,
Ruvie Rogel ,
Rebecca Smolak  and
Scott Fraser
Richard Schuster
Affiliation:
University of Georgia, Athens, Georgia, USA
Ruvie Rogel
Affiliation:
Community Stress Prevention Center, Kyrat Smona, Israel
Rebecca Smolak
Affiliation:
Wright State University, Dayton, Ohio, USA
Scott Fraser
Affiliation:
Wright State University, Dayton, Ohio, USA
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Abstract

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Keywords

communicationeffectivenessmass mediapublic health
Type
Oral Presentations
Information
Prehospital and Disaster Medicine , Volume 25 , supplement S1: Abstracts for the International Preparedness and Response to Emergencies and Disasters , February 2010 , pp. S1
Copyright
Copyright © World Association for Disaster and Emergency Medicine 2010