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A randomized experiment evaluating survey mode effects for video interviewing

Published online by Cambridge University Press:  01 August 2022

Kyle Endres Open the ORCID record for Kyle Endres [Opens in a new window] ,
D. Sunshine Hillygus ,
Matthew DeBell  and
Shanto Iyengar
Kyle Endres*
Affiliation:
University of Northern Iowa, Cedar Falls, IA, USA
D. Sunshine Hillygus
Affiliation:
Duke University, Durham, NC, USA
Matthew DeBell
Affiliation:
Stanford University, Stanford, CA, USA
Shanto Iyengar
Affiliation:
Stanford University, Stanford, CA, USA
*
*Corresponding author. Email: kyle.endres@gmail.com
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Abstract

Rising costs and challenges of in-person interviewing have prompted major surveys to consider moving online and conducting live web-based video interviews. In this paper, we evaluate video mode effects using a two-wave experimental design in which respondents were randomized to either an interviewer-administered video or interviewer-administered in-person survey wave after completing a self-administered online survey wave. This design permits testing of both within- and between-subject differences across survey modes. Our findings suggest that video interviewing is more comparable to in-person interviewing than online interviewing across multiple measures of satisficing, social desirability, and respondent satisfaction.

Keywords

Survey methodology
Type
Original Article
Information
Political Science Research and Methods , Volume 11 , Issue 1 , January 2023 , pp. 144 - 159
Copyright
Copyright © The Author(s), 2022. Published by Cambridge University Press on behalf of the European Political Science Association

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Supplementary material: Link

Endres et al. Dataset

Dataset

https://doi.org/10.7910/DVN/5T7ET3
Link
Supplementary material: PDF

Endres et al. supplementary material

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