When the Foreign Language Program of the Modern Language Association was five years old, in 1957, its Advisory and Liaison Committee drew up a plan for its second five years and prepared a request for a foundation grant to implement the plan. The proposal outlined five areas of major effort. There were activities designed to increase the quantity of language study, but these activities were to be more than an extension of prior promotional activities of the MLA Foreign Language Program. The intention was still to persuade educators, parents, and the general public of the value of language education and of the necessity for sequences of language study that could result in proficiency in the spoken and written language. But in addition to an “information and advisory campaign,” the MLA also proposed “effective demonstration programs.”