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Green Innovation in Energy: Product, Process and Business Innovation Gains for Competitive Advantage

Published online by Cambridge University Press:  31 January 2011

Shiva S Hullavarad
Affiliation:
fnssh1@uaf.edushiva.h@alaska.edu, UNIVERSITY OF ALASKA FAIRBANKS, OFFICE OF ELECTRONIC MINIATURIZATION, FAIRBANKS, Alaska, United States
NILIMA V HULLAVARAD
Affiliation:
ffnvh@uaf.edu, UNIVERSITY OF ALASKA FAIRBANKS, OFFICE OF ELECTRONIC MINIATURIZATION, FAIRBANKS, Alaska, United States
PING LAN
Affiliation:
plan@alaska.edu, UNIVERSITY OF ALASKA FAIRBANKS, SCHOOL OF MANAGEMENT, FAIRBANKS, Alaska, United States
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Abstract

The paper addresses the �green innovation� in the non-fossil fuel energy industry. The objective of the study is to identify the changes in trends of non-fossil fuel energy industry demand, growth and opportunities. The study uses the databases such as patents, news events, income/financial statements to assess the company status and the track record of the industry. The research adopts the methodology of Innovation Radar (Sawhney, MIT Sloan Management Research, 2001) to assess the positioning of the dominant company and design in photovoltaic, geothermal and wind renewable energy industry. The study also summarizes the sustainable competitive advantages of some of the successful companies in the energy sector. This study correlates the gains in innovation tripartite (product, process, business) to the corporate competitive advantage. The companies selected in this study are based on the innovations brought to improve the product, process and business aspects and are evaluated in terms of market adaptability.

Type
Research Article
Copyright
Copyright © Materials Research Society 2009

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