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Ideological Vote and Electoral Performance of the Bolivian MAS, 2002–2014

Published online by Cambridge University Press:  12 October 2020

Diego Luján Open the ORCID record for Diego Luján [Opens in a new window]
Diego Luján*
Affiliation:
Diego Luján is an assistant professor in the Department of Political Science, Universidad de la República, Uruguay. diego.lujan@cienciassociales.edu.uy.
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Abstract

Since 2005, the Movement Toward Socialism (MAS) has become a predominant party in the Bolivian party system. Despite its origin as a small, indigenous, and peasant-based party, the MAS has achieved an electoral performance unprecedented in Bolivian political history. What accounts for its electoral rise? Unlike available explanations based on sociostructural, institutional, or contextual factors, this article argues that ideological location decisions served as a signaling device that allowed the MAS to differentiate itself from its competitors. In so doing, the party managed to transcend the border of ethnic and regional cleavages, appealing to a broader electorate, which contributed decisively to its electoral success. Using data from public opinion surveys and based on statistical models, this article shows that ideology was pivotal in Bolivians’ decisions to vote for the MAS, particularly during the early period of its electoral takeoff.

Keywords

Ideological voteMovement Toward SocialismBolivian politics
Type
Research Article
Information
Latin American Politics and Society , Volume 62 , Issue 4 , November 2020 , pp. 75 - 97
Copyright
© The Author, 2020. Published by Cambridge University Press on behalf of the University of Miami

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Footnotes

Conflict of interest: Author Diego Luján declares none.

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