Shi-Xu, A cultural approach to discourse. Basingstoke: Palgrave Macmillan, 2005. Pp. x, 233. Hb $69.95.

This book presents Shi-xu's theoretical and methodological framework for discourse analysis, which he terms the Cultural Approach to Discourse (CAD), and critiques what he sees as the predominantly “Western” canon of social science research so far. Shi-xu argues, often convincingly and engagingly, that culture has a far more important role to play than it has hitherto enjoyed in Western approaches to discourse. He positions himself as a researcher operating from “in-between” cultures. After critiquing Western theories and methodologies of discourse research such as representationalism, universalism, and foundationalism, Shi-xu sets out the theoretical and methodological framework for CAD, and then proceeds to give practical examples of how the approach can be applied to research. Unfortunately, there are a few incongruities between the claims the author makes about his book and more generally about his approach, and what the book actually contains and what CAD is shown to have achieved. I will highlight these in the course of describing the different sections of the book. As a whole, however, A cultural approach to discourse contains much that will interest “Western” social scientists; it could serve as a guide to those who have previously ignored “culture” in their research (at least, in the author's estimation of the term), and will perhaps lead to interesting debates with those who have already incorporated some conception (perhaps an opposing one) of “culture” in their theoretical frameworks.