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Using video clips to elicit affects in the Asian iGeneration

Published online by Cambridge University Press:  10 June 2015

Chee-Seng Tan  and
Li Qu
Chee-Seng Tan*
Affiliation:
Universiti Tunku Abdul Rahman (Perak Campus), Malaysia
Li Qu
Affiliation:
Nanyang Technological University, Singapore
*
corresponding author: Chee-Seng Tan, PF-004, FAS, UTAR, Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia. Email: tcseng@utar.edu.my
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Abstract

The present study aimed to develop a set of video clips to elicit positive, negative, and neutral affects in male and female Asian young adults growing up with the Internet. Based on the Internet rating and past literature, we selected 12 video clips as candidates. Results of three experiments (N = 155) showed that among these video clips, six clips, two clips for each affect, were particularly effective in eliciting target affects in both genders. This set of video clips can be used as a valid tool to induce affect in the iGeneration.

Keywords

affect inductionvideo clipspositive affectnegative affectneutral affect
Type
Articles
Information
Journal of Tropical Psychology , Volume 5 , 2015 , e4
Copyright
Copyright © The Author(s) 2015 

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