The subject of “farmer bargaining” is studied by econmists from the viewpoint of economics. Scant attention is given to the sociological aspects of bargaining even though bargaining is usually defined as “negotiation over the terms of trade on a contract.” With this in mind, the Departments of Resource Economics and Sociology at the University of Vermont initiated a study to determine both the economic and social objectives of farmer bargaining in the market place. Special attention was given to aspiration levels and attitudes toward bargaining structures and institutions of Vermont farmers.