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Carlos Dávila, Luis Fernando Molina, José Miguel Ospina and Gabriel Pérez, Una mirada a la historia del mercadeo en Colombia: testimonio de Enrique Luque Carulla, 1930–2006 (Bogotá: Universidad de los Andes, 2008), pp. 268, $55.00, pb.
Published online by Cambridge University Press: 09 September 2010
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