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On Market Development for Food Products*

Published online by Cambridge University Press:  28 April 2015

Thomas L. Sporleder
Thomas L. Sporleder*
Affiliation:
Texas A&M University
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Extract

With the industrialization that has been occurring in the agricultural sector, various agricultural commodity interests are increasingly recognizing the need for an organization for marketing. Once formed, commodity organizations commonly wish to develop markets for their product but likely lack the expertise to evaluate alternatives open to their organization for market development. In addition, no comprehensive statement of the market development concept has appeared in the literature. This situation lends impetus to the need for a definition and description of market development along with the alternatives which may exist for various marketing institutions.

Type
Research Article
Information
Journal of Agricultural and Applied Economics , Volume 5 , Issue 1 , July 1973 , pp. 205 - 210
Copyright
Copyright © Southern Agricultural Economics Association 1973

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Footnotes

*

Technical Article Number 10253, Texas Agricultural Experiment Station.

References

[1]Connolly, Chan C., Personal correspondence, October 24, 1972.Google Scholar
[2]Godwin, Marshall and Jones, Lonnie L., “The Emerging Food and Fiber System: implications for Agriculture,” American Journal of Agricultural Economics, 53: 806–814, Dec. 1971.CrossRefGoogle Scholar
[3]Henderson, Dennis, “Collective Market Action: Its Potential Impact on Farm Structure,” ESM No. 41, Department of Agricultural Economics, Ohio State University, July, 1972.Google Scholar
[4]Lewis, Richard J., and Erickson, Leo G., “Marketing Functions and Marketing Systems: A Synthesis,” Journal of Marketing, July, 1969 pp. 10–14.Google Scholar
[5]Sporleder, Thomas L., “Marketing Functions and Marketing Systems: A Synthesis - A Comment,” Journal of Marketing, July, 1970, pp. 63–64.Google Scholar