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Gaining pounds by losing pounds: preferences for lifestyle interventions to reduce obesity

Published online by Cambridge University Press:  28 October 2014

Mandy Ryan ,
Deokhee Yi ,
Alison Avenell ,
Flora Douglas ,
Lorna Aucott ,
Edwin van Teijlingen  and
Luke Vale
Mandy Ryan*
Affiliation:
Health Economics Research Unit, Institute of Applied Health Sciences, University of Aberdeen, UK
Deokhee Yi
Affiliation:
Health Economics Research Unit, Institute of Applied Health Sciences, University of Aberdeen, UK
Alison Avenell
Affiliation:
Health Services Research Unit, Institute of Applied Health Sciences, University of Aberdeen, UK
Flora Douglas
Affiliation:
Division of Applied Health Sciences, University of Aberdeen, UK
Lorna Aucott
Affiliation:
Medical Statistics Team, Division of Applied Health Sciences, University of Aberdeen, UK
Edwin van Teijlingen
Affiliation:
Department of Public Health, University of Aberdeen, UK
Luke Vale
Affiliation:
Health Economics Research Unit, University of Aberdeen, UK
*
*Correspondence to: Mandy Ryan, Health Economics Research Unit, University of Aberdeen, Institute of Applied Health Sciences, Foresterhill, Aberdeen AB25 2QN, UK. Email: m.ryan@abdn.ac.uk
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Abstract

While there is evidence that weight-loss interventions reduce morbidity, indications of their acceptability are limited. Understanding preferences for lifestyle interventions will help policymakers design interventions. We used a discrete choice experiment to investigate preferences for lifestyle interventions to reduce adult obesity. Attributes focused on: the components of the programme; weight change; short-term and longer-term health gains; time spent on the intervention and financial costs incurred. Data were collected through a web-based questionnaire, with 504 UK adults responding. Despite evidence that dietary interventions are the most effective way to lose weight, respondents preferred lifestyle interventions involving physical activity. While the evidence suggests that behaviour change support improves effectiveness of interventions, its value to participants was limited. A general preference to maintain current lifestyles, together with the sensitivity of take up to financial costs, suggests financial incentives could be used to help maximise uptake of healthy lifestyle interventions. An important target group for change, men, required more compensation to take up healthier lifestyles. Those of normal weight, who will increase in weight over time if they do not change their lifestyle, required the highest compensation. Policymakers face challenges in inducing people to change their behaviour and adopt healthy lifestyles.

Type
Articles
Information
Health Economics, Policy and Law , Volume 10 , Issue 2 , April 2015 , pp. 161 - 182
Copyright
© Cambridge University Press 2014 

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