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Review Essay
Review products
Published online by Cambridge University Press: 26 February 2018
Abstract
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- Review Essay
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- Copyright © The Author 2018. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.
References
1. Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920–1940, (Oakland: University of California Press, 1985).
2. Daniel J. Robinson, “The Luxury of Moderate Use: Seagram and Moderation Advertising, 1934–1955,” in Communicating in Canada’s Past: Essays in Media History, edited by Gene Allen and Daniel J. Robinson (Toronto: University of Toronto Press, 2009).
3. Matthew J. Bellamy, “‘To Ensure the Continued Life of the Industry’: The Public Relations Campaign of the Ontario Brewers during WWII,” Histoire sociale/Social History 48, no. 97 (2015): 403–423.
4. Marchand, Advertising the American Dream; Jennifer Scanlon, Inarticulate Longings: The Ladies’ Home Journal, Gender, and the Promises of Consumer Culture (New York: Routledge, 1995); Pamela Walker Laird, Advertising Progress: American Business and the Rise of Consumer Marketing (Baltimore: Johns Hopkins University Press, 1998).