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Super Bowl LVI: Coordinating the Joint Information Center

Published online by Cambridge University Press:  20 February 2023

Janine Cadet Open the ORCID record for Janine Cadet [Opens in a new window] ,
Soraya Sutherlin  and
Rita V. Burke
Janine Cadet*
Affiliation:
Keck School of Medicine USC, Los Angeles, California, USA
Soraya Sutherlin
Affiliation:
Emergency Management Safety Partners, Los Angeles County, California, USA
Rita V. Burke
Affiliation:
Keck School of Medicine USC, Los Angeles, California, USA
*
Corresponding author: Janine Cadet, Email: cadet@usc.edu.
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Abstract

Objective:

The Super Bowl is one of the biggest annual sporting events that creates unique challenges for public health preparedness. The objective of this brief is to discuss the successes and challenges of the Joint Information Center (JIC) during Super Bowl LVI.

Methods:

This study analyzed the JIC within 4 realms: pre-activation planning, public safety and alert messaging, communication, and credentialing and access.

Results:

Pre-activation planning was not attended by all agencies, which made it difficult for effective communication during the activation period. Innovative platforms and social media themes were successfully deployed to enhance inter-operational communications and public safety messaging. Lastly, delayed credentialing and access to the Super Bowl Stadium decreased the ability to have context to safety preparedness.

Conclusions:

This study recommends that many of the JIC’s successes should be translated to future mass-gathering events. Additionally, we urge that all agencies participate during pre-activation and activation periods to enhance safety operations and communications moving forward.

Keywords

mass gatheringssafety managementcivil defensecommunication
Type
Brief Report
Information
Disaster Medicine and Public Health Preparedness , Volume 17 , 2023 , e365
Copyright
© The Author(s), 2023. Published by Cambridge University Press on behalf of Society for Disaster Medicine and Public Health, Inc.

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References

Koski, A, Kouvonen, A, Sumanen, H. Preparedness for mass gatherings: factors to consider according to the rescue authorities. Int J Environ Res Public Health. 2020;17(4):1361. doi: 10.3390/ijerph17041361 CrossRefGoogle Scholar
Adgate, B. Facts about super bowl LV: advertising, ratings, halftime show and Tom Brady. Published online February 2021. Accessed March 30, 2022. https://www.forbes.com/sites/bradadgate/2021/02/01/facts-about-super-bowl-lv-advertising-ratings-halftime-show-and-tom-brady/ Google Scholar