Social anxiety disorder causes people to worry and fear excessively about social situations, which may lead to negative consequences such as emotional distress and social isolation. To improve this problem, some scholars have organically combined conditional reinforcement psychotherapy with an e-commerce intelligent innovation model. This study will explore the impact of this convergence model on consumers with social anxiety disorder.

100 consumers with social anxiety disorder were randomly divided into two groups. The experimental group received an e-commerce intelligent innovation model combined with conditional intensive psychotherapy, and the control group received conventional psychotherapy. The Social Anxiety Self-rating Scale and Social Cognition and Emotion questionnaire were used to evaluate. SPSS23.0 was used for correlation analysis and multiple regression analysis.

The experimental group showed significant differences in the reduction of social anxiety symptoms and the improvement of social cognition and emotion compared with the control group (P<0.05). The results of the correlation analysis showed that there was a positive correlation between e-commerce intelligent innovation mode and conditional reinforcement psychotherapy and social anxiety symptoms (correlation coefficient was 0.35, P<0.05).

The e-commerce intelligent innovation model combined with conditional reinforcement psychotherapy has a significant impact on consumers with social anxiety disorder. The application of this model can effectively reduce the symptoms of social anxiety and improve social cognition and emotion. It shows that the electronic commerce intelligent innovation model has important practical significance in psychotherapy.