To treat consumer mood disorders, optimization design is carried out in cultural products and color visual communication is used to alleviate patient symptoms. This will provide important opinions and references for the treatment of mood disorder patients.

120 patients with Consumer mood disorders were selected as the experimental subjects and were divided into an experimental group and a control group, with 60 patients in each group. The experimental group presented cultural products with color visual design, while the control group presented ordinary cultural products. SPSS23.0 software was used to record the patient’s mental state data during a half month trip, and the depression disorder scale was used for evaluation.

It was found that there was a significant difference in the mental state between the experimental group and the control group. The experimental group performed well in terms of mental state, comfort, and other aspects. From this, the color visual design of cultural goods has a regulatory effect on the mental state of consumers, which is beneficial for improving their mood disorders.

In recent years, product visual communication design has not only attracted many consumers’ favor, but also played a positive role in consumer psychology and spirit. By optimizing the visual design of products, Consumer Mood Disorders can be improved, providing important reference opinions for the treatment of Consumer Mood Disorders.