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Selling the American People: Advertising, Optimization, and the Origins of Adtech. By Lee McGuigan. Cambridge, MA: MIT Press, 2023. 348 pp., 6 × 9 in, 9 b&w illus. Paperback, $50.00. ISBN: 978-0-262-54544-0.
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Selling the American People: Advertising, Optimization, and the Origins of Adtech. By Lee McGuigan. Cambridge, MA: MIT Press, 2023. 348 pp., 6 × 9 in, 9 b&w illus. Paperback, $50.00. ISBN: 978-0-262-54544-0.
Published online by Cambridge University Press: 21 March 2024
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