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Modern Advertising In Its Infancy

Published online by Cambridge University Press:  24 July 2012

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Extract

The advertisement which is reproduced on the opposite page is an interesting recent acquisition for which the Society has to thank Mr. Lee M. Friedman of Boston. Written by a shoe merchant who was, to say the least, rather eccentric, the advertisement is amusing and almost incomprehensible. Yet it reflects the strong personal flavor which was characteristic of newspaper advertising until long after 1849, while in its use of a headline and illustration and in its general arrangement, the copy represents a distinct technical advance over the prevailing copy of the period.

Type
Other
Information
Business History Review , Volume 10 , Issue 6 , December 1936 , pp. 88 - 90
Copyright
Copyright © The President and Fellows of Harvard College 1936

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References

1 A more extended discussion of this view is to be found in Gras, N. S. B., “Do We Need Private Bankers?”, Current History, vol. xxxviii, no. 5 (August, 1933).Google Scholar