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The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality. By Douglas E. Haynes. New York: Bloomsbury, 2023. 328 pp. Hardcover, $130. ISBN 978-93-54358-15-9.

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The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality. By Douglas E. Haynes. New York: Bloomsbury, 2023. 328 pp. Hardcover, $130. ISBN 978-93-54358-15-9.

Published online by Cambridge University Press:  21 March 2024

Anwesha Ghosh
Anwesha Ghosh*
Affiliation:
Assistant Professor of History, National Law School of India University, Bengaluru, India
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Type
Book Review
Information
Business History Review , Volume 97 , Issue 4 , Winter 2023 , pp. 919 - 922
Copyright
© 2024 The President and Fellows of Harvard College

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