Vu Quang Nature Reserve, Vietnam, was brought to the attention of the world scientific community following the discovery of two previously undescribed large mammal species in the early 1990s. In light of the identification of other sites of high biodiversity value in the Annamite mountains of Vietnam and Laos, the relative importance for biodiversity conservation of Vu Quang needs to be reassessed. In this paper we evaluate the importance of the site for bird conservation, in relation to 13 other protected areas in the Annamese Lowlands Endemic Bird Area (EBA) and present species lists for all 14 sites. Whilst Vu Quang supports one of the highest numbers of recorded bird species of all 14 protected areas, a complementarity analysis revealed that Vu Quang does not fall within the critical subset of sites necessary to conserve 95% of the avifaunal diversity of the EBA. The site should not, therefore, be considered a regional bird conservation priority. Furthermore, of the nine restricted-range species known from the Annamese Lowlands EBA, only three are known from Vu Quang, which is not, therefore, a priority site for the conservation of endemic bird species. We also evaluate the conservation status of the avifauna of Vu Quang, and propose potential conservation measures to enhance its importance for bird conservation.