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Drug use as consumer behavior

Published online by Cambridge University Press:  10 November 2011

Gordon Robert Foxall
Affiliation:
Cardiff Business School, Aberconway Building, Colum Drive, Cardiff, CF10 3EU, United Kingdom. foxall@cf.ac.ukhttp://www.cardiff.ac.uk/carbs/faculty/foxall/index.html
Valdimar Sigurdsson
Affiliation:
School of Business, Reykjavik University, Menntavegur 1, Nauthólsvík, 101 Reykjavík, Iceland. valdimars@hr.ishttp://www.ru.is/starfsfolk/valdimars

Abstract

Seeking integration of drug consumption research by a theory of memory function and emphasizing drug consumption rather than addiction, Müller & Schumann (M&S) treat drug self-administration as part of a general pattern of consumption. This insight is located within a more comprehensive framework for understanding drug use as consumer behavior that explicates the reinforcement contingencies associated with modes of drug consumption.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2011

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