Hostname: page-component-848d4c4894-nr4z6 Total loading time: 0 Render date: 2024-05-20T04:00:25.998Z Has data issue: false hasContentIssue false

How do cultural variations emerge from universal mechanisms?

Published online by Cambridge University Press:  22 December 2005

Douglas T. Kenrick*
Department of Psychology, Arizona State University, Tempe, AZ85287-1104
Jill M. Sundie*
Department of Marketing, C. T. Bauer School of Business, University of Houston, Houston, TX77204


Diverse cultural norms governing economic behavior might emerge from a dynamic interaction of universal but flexible predispositions that get calibrated to biologically meaningful features of the local social and physical ecology. This impressive cross-cultural effort could better elucidate such gene-culture interactions by incorporating theory-driven experimental manipulations (e.g., comparing kin and non-kin exchanges), as well as analyses of mediating cognitive processes.

Open Peer Commentary
Copyright © Cambridge University Press 2005

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)