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How do cultural variations emerge from universal mechanisms?

Published online by Cambridge University Press:  22 December 2005

Douglas T. Kenrick*
Affiliation:
Department of Psychology, Arizona State University, Tempe, AZ85287-1104
Jill M. Sundie*
Affiliation:
Department of Marketing, C. T. Bauer School of Business, University of Houston, Houston, TX77204

Abstract

Diverse cultural norms governing economic behavior might emerge from a dynamic interaction of universal but flexible predispositions that get calibrated to biologically meaningful features of the local social and physical ecology. This impressive cross-cultural effort could better elucidate such gene-culture interactions by incorporating theory-driven experimental manipulations (e.g., comparing kin and non-kin exchanges), as well as analyses of mediating cognitive processes.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2005

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