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From runway to platform: The creation of a digital fashion photography archive

Published online by Cambridge University Press:  15 December 2016

Kathryn Earle
Kathryn Earle*
Affiliation:
Managing Director, Digital Resources Division, Bloomsbury Publishing Plc, 50 Bedford Square, London WC1B 3DP, UK Email: Kathryn.Earle@bloomsbury.com
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Abstract

In 2011, Bloomsbury Publishing Plc purchased a fashion photography archive with over 750,000 images from runway photographer Niall McInerney, with the aim of digitizing it for the educational market. The archive spans the period from the late 1970s through to 2000, before the rise of digital photography. It includes many rare images – backstage and street style as well as runway. Bloomsbury recently completed the three-and-a-half-year digitization project, and is in the process of indexing the images for digital deployment as part of Bloomsbury Fashion Central, which will also include the Berg Fashion Library and Fairchild Books content. This article looks at the drivers behind the purchase of the archive, the challenges it presented and the logic of partnerships with other possible content providers.

Type
Research Article
Information
Art Libraries Journal , Volume 42 , Special Issue 1: Fashion - Resources and Research , January 2017 , pp. 47 - 54
Copyright
Copyright © ARLIS/UK&Ireland 2017 

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References

1. Steele, Valerie. “The F Word,” Lingua Franca , (April 1991)Google Scholar.

2. King, Lindsay M. and Clement, Russell T., ‘Style and Substance: Fashion in Twenty-First Century Research Libraries,’ Art Documentation 31, no.1 (Spring 2012): 93–107 Google Scholar.

3. Yusuf, Nilgin. Fashion's Front Line: Fashion Show Photography from Runway to Backstage . (London: Bloomsbury Publishing. 2015), 31 Google Scholar.

4. Yusuf, Fashion's Front Line, 32–33.

5. Marketa Uhlirova. “Niall McInerney (NMI) interim archive scope report”. 11 January 2006. Unpublished report.

6. Uhlirova, “Niall McInerney”, unpaginated, Section1.

7. Uhlirova, “Niall McInerney”, unpaginated, Section 1.

8. Uhlirova, “Niall McInerney”, unpaginated. Section 2.4.