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Reporting Response Rates for Telephone Surveys Used In Agricultural Economics Research

Published online by Cambridge University Press:  15 September 2016

Sharon I. Gripp ,
A.E. Luloff  and
Robert D. Yonkers
Sharon I. Gripp
Affiliation:
Department of Agricultural Economics and Rural Sociology, College of Agricultural Sciences, The Pennsylvania State University, Armsby Building, University Park, PA 16802
A.E. Luloff
Affiliation:
Department of Agricultural Economics and Rural Sociology, College of Agricultural Sciences, The Pennsylvania State University, Armsby Building, University Park, PA 16802
Robert D. Yonkers
Affiliation:
Department of Agricultural Economics and Rural Sociology, College of Agricultural Sciences, The Pennsylvania State University, Armsby Building, University Park, PA 16802
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Abstract

Response rates are one indicator of a survey's data quality, as a great deal of importance has been placed on the mail survey's response rate. However, a telephone survey's response rate usually is not reported. Even if one is reported, the numbers used in the calculation are rarely defined making the response rate interpretation unclear. Using a recent telephone survey of Pennsylvania dairy managers, this paper demonstrates how telephone survey data should be reported. Essentially, every research report should include a discussion of how the survey was conducted, a disposition table, and well-defined formulas used to calculate response rates.

Type
Articles
Information
Agricultural and Resource Economics Review , Volume 23 , Issue 2 , October 1994 , pp. 200 - 206
Copyright
Copyright © 1994 Northeastern Agricultural and Resource Economics Association 

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