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A Conjoint Analysis of Paper Demand by Commercial Graphic Designers

Published online by Cambridge University Press:  15 September 2016

J. McDermott ,
J.R. Bacon ,
J. Pesek ,
C.M. Gempesaw II  and
H.D. Tilmon
J. McDermott
Affiliation:
Department of Food and Resource Economics at the University of Delaware
J.R. Bacon
Affiliation:
Department of Food and Resource Economics at the University of Delaware
J. Pesek
Affiliation:
Department of Food and Resource Economics at the University of Delaware
C.M. Gempesaw II
Affiliation:
Department of Food and Resource Economics at the University of Delaware
H.D. Tilmon
Affiliation:
Department of Food and Resource Economics at the University of Delaware
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Abstract

Conjoint analysis was used to evaluate the preferences of graphic designers toward kenaf paper. Results indicate that price is of overwhelming importance to designers in their purchasing decisions regarding paper stock. If priced competitively with existing wood and recycled papers, kenaf products should gain market share among designers.

Type
Articles
Information
Agricultural and Resource Economics Review , Volume 28 , Issue 2 , October 1999 , pp. 182 - 189
Copyright
Copyright © 1999 Northeastern Agricultural and Resource Economics Association 

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