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  • Print publication year: 2020
  • Online publication date: March 2020

3 - Twyman’s Law and Experimentation Trustworthiness

from Part I - Introductory Topics for Everyone


William Anthony Twyman was a UK radio and television audience measurement veteran (MR Web 2014) credited with formulating Twyman’s law, although he apparently never explicitly put it in writing, and multiple variants of it exist, as shown in the above quotations.