The chapter ’Linguistic Scratching Posts’ looks at how to analyse the collected data to describe a linguistic variety. Taking a dialectological approach, it shows lexical, morphological, and orthographical variation in a list of cat-related keywords. It also uses the categories of the feline purrspective and the human perspective, which illustrate the semantic variation in cat-related digital spaces. All the categories are listed with examples from the data. To show the vastness of the number of users and posts we are dealing with, the chapter provides some statistics for the four social media platforms from which the data was collected: Facebook, Instagram, Twitter, and YouTube.