We approach the fifty-first election in our nation's history. As with the fifty that preceded it, the election is a defining moment. We will once again discover who we are and what we stand for. But we need to recognize that such definitions do not simply emerge spontaneously - they are created by men and women who tell us who we are and what our ideals should be. It is important that we have the best instruction possible. To discover what that might be, I want to talk about the fundamental aspect of that instruction - propaganda, the shaping of public opinion. My focus is the efforts of Northerners to shape public opinion during the Civil War era. I want to do four things here: (1) to explain the value of talking about propaganda in the Civil War era; (2) to define the term and place that definition within the context of American society; (3) to show how Northern opinion makers propagandized during the war; and, most importantly, (4) to discuss Abraham Lincoln, who deserves much more than any recent American leader the term “The Great Communicator.” I argue that Lincoln was self-consciously a propagandist and that, although his activities in that realm occasionally revealed a dark side, he ultimately provided propaganda that shaped an American society that was far better able to achieve its goals than it had been.