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  • Print publication year: 2019
  • Online publication date: July 2019

3 - ‘I’m Running on This Soapy Conveyor Belt with People Throwing Wet Sponges at Me.’


Chapter 3 focuses on intrinsic features and contextual factors that are likely to shape the degree to which a metaphor is experienced on a physical level. The intrinsic features are the degree of novelty of the metaphor, the amount of emotion that is involved, the extent to which the metaphor describes motion and the perspective from which it is viewed. I show how these factors have been found to shape the extent to which the motor cortex and the emotional centres of the brain are stimulated. The contextual factors include the physical environment and the genre and register in which the metaphor is used.