MESSENGER characterized the spectral reflectance of Mercury using the Mercury Dual Imaging System wide-angle camera and the Mercury Atmospheric and Surface Composition Spectrometer. Compared with other differentiated silicate bodies, Mercury lacks the 1-µm crystal-field absorption due to ferrous iron in silicate yet is unusually low in reflectance. Spectral modeling suggests that the likely darkening phase is graphite, and surficial carbon has been confirmed with data from MESSENGER's Neutron Spectrometer. Control of reflectance by this minor opaque phase, rather than by the abundance of iron in silicates as on the Moon, prevents the correlation of spectral reflectance and major element composition as on the Moon. Variations in reflectance and color nevertheless serve as markers for the structure of the upper crust, revealing that at least 5 km of volcanic plains overlie carbon-enriched low-reflectance material. The one definitive absorption due to oxidized iron, an oxygen-metal charge transfer (OMCT) band in the ultraviolet observed in bright, pyroclastic deposits, may originate by oxidation of darkening carbon and sulfides, reducing sufficient iron to metal to unsaturate the OMCT band. The content of ferrous iron implied by the presence of this feature and the lack of a 1-µm feature is between 0.1 and 1 wt%.