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  • Cited by 13
Publisher:
Cambridge University Press
Online publication date:
September 2009
Print publication year:
2005
Online ISBN:
9780511481260
DOI:
https://doi.org/10.1017/CBO9780511481260
Subjects:
Organisational Sociology, Sociology
Information

Book description

The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.

Reviews

'… very timely for students, researchers, academics, managers and policy-makers alike … contains a myriad of valuable resources and information.'

Source: Development Policy Review

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