Europe, as it exists at the beginning of the twenty-first century, is a ­product of multiple and complex influences that are often encapsulated in the word ‘globalization’. The current author's first intention was to write two chapters, one on West European countries, and one on Eastern and Central European or ‘post-soviet’ ones. Although there would have been some justification for this in terms of very recent history, put in the context of an evolving colonial and intra-European dynamic over the last few centuries this seems rather an artificial division. Even in the last ten years, the term ‘post-soviet’ has really lost its immediacy and relevance. However, to lump a whole continent together in one chapter, where one chapter per country could be justified, seems an enormous task. Yet the quest of this book is to look more at the international dynamics of cross-cultural management ethics, to eschew simple comparison, but to also consider rich description/data from specific countries, and to consider intra-country dynamics. It is of course only possible to do this through considering a limited number of countries in this way, rather than for example the twenty-seven countries that now form the European Union (EU) as well as the European countries that are not within the EU, including Russia (the largest of Europe's total of fifty sovereign states).