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Born Global Organisations in the Contemporary Networks of Relations

Published online by Cambridge University Press:  16 November 2021

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Summary

Abstract

The formation of enterprises that have been focused on functioning on the global market since their incorporation is one of the phenomena currently observed within Industry 4.0. Globalisation and internationalisation are nowadays characteristics of the modern world economy, based on the rapid flow of goods, services and information. This directly affects the increase in the number and degree of the intensity of economic ties between individual countries, their regional groupings and enterprises. Enterprises operating mainly in the modern technologies industry (software producers are particularly noteworthy; they operate on the market that is very favourable to the formation of born global organisations) are trying to make use of the effect in an innovative way. They quickly define the global market as the market of their activities. The use of global distribution networks enables almost immediate engagement of newly established organisations in competitive struggles on global markets. Such activities have a huge impact on competition in the sector. No security and stability resulting from constant pressure from competitors is becoming an everyday reality for more and more enterprises, regardless of their size and experience. Such a situation enforces continuous development and innovation. Stagnation is perceived as one of the most dangerous symptoms that can lead to the removal of any organisation from the market in a short time.

Keywords: born global organisations, internationalisation, globalisation, innovation, global networks

Sources of internationalisation

The born global concept has its source in the internationalisation processes of national economies and individual areas of the functioning of enterprises. Internationalisation is often seen as an expansion aimed at increasing the volume of production and thus obtaining the possibility of faster depreciation of expenditure on research and development, implemented through either increasing export development or direct investment. They are very important factors, but bringing the essence of internationalisation to nothing other than concerns is too narrow of an understanding. Enterprises operating outside their country of origin decide to make use of different competition strategies and choose different business models. The new phenomena in the international expansion of enterprises started to include the so-called early internationalisation of enterprises, which is a consequence of new market conditions, changes in the technology of production, transport, communication, as well as higher qualifications of people, in particular, broadly understood competencies of managers. Professional managerial skills are of great significance in a rapidly globalising world.

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The Future of Management
Volume One: Entrepreneurship, Change and Flexibility
, pp. 179 - 192
Publisher: Jagiellonian University Press
Print publication year: 2022

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