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2 - In search of a creative concept in HUGO BOSS

Published online by Cambridge University Press:  05 April 2013

By
Kasper T. Vangkilde
Edited by
Brian Moeran  and
Bo T. Christensen
Brian Moeran
Affiliation:
Copenhagen Business School
Bo T. Christensen
Affiliation:
Copenhagen Business School
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Exploring Creativity
Evaluative Practices in Innovation, Design, and the Arts
 , pp. 69 - 95
Publisher: Cambridge University Press
Print publication year: 2013

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