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12 - Introducing innovations in education: The Ateneo Graduate School of Business

Published online by Cambridge University Press:  05 August 2013

By
Asuncion Sebastian
Edited by
Prem Ramburuth ,
Christina Stringer  and
Manuel Serapio
Prem Ramburuth
Affiliation:
University of New South Wales, Sydney
Christina Stringer
Affiliation:
University of Auckland
Manuel Serapio
Affiliation:
University of Colorado, Denver
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Summary

Changing trends in business education have made it necessary for business schools across the world to rethink their programs and curricula, their student composition and their ability to innovate and retain competitiveness, as well as their openness to internationalisation. This case study focuses on a business school in the Philippines that sought to reposition itself, and in particular its MBA programs, in a highly competitive and globalised business education sector.

The Ateneo Graduate School of Business

Founded in 1859 in the City of Manila, the Ateneo de Manila University (ADMU) started when it entrusted its administration of the Escuela Municipal de Manila to the Spanish Jesuit priests. The Jesuits expanded the school’s curriculum, introduced new and dynamic degree programs and renamed it the ‘Ateneo Municipal de Manila’. Further developments led to the establishment of the Graduate School of Ateneo de Manila in 1948, with initial offerings being the Master of Arts programs in education and English. Other fields of study were gradually added, and in 1964, the Master of Business Administration (MBA) was introduced. In 1966, after a number of reorganisations, the Ateneo Graduate School of Business (AGSB) was established.

The AGSB’s vision statement reflected its intent:

To be a leading management educational institution in the Asia-Pacific region for the business practitioner seeking to become a professional and ethical business leader committed to nation building.

Type
Chapter
Information
Dynamics of International Business: Asia-Pacific Business Cases , pp. 125 - 134
Publisher: Cambridge University Press
Print publication year: 2013

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References

Adultlearn 2008, ‘Regis University: traditional or online education in the Jesuit tradition’, viewed 12 November 2008, <>.
Ante, R 2008, Interview with Asuncion M Sebastian, 11 December, Makati City.
Ateneo Graduate School of Business 2008, Ateneo-Regis MBA Program brochure.
Buenviaje, AL 2008, Interview with Asuncion M Sebastian, 9 October, Makati City.
Clarke, Rev. David M, Chancellor of Regis University 2009, viewed 26 May 2009, <>.
Constantino, WM, Palo, RR, Ibarle, YF & Reyes, KU 2011, Accelerated learning in business education, Ateneo Graduate School of Business, Makati City.Google Scholar
Find MBA 2009, website, viewed 5 February 2009, <>.
Frontline 2007, Ateneo Professional Schools, June.
Lee, YM 2009, ‘MBA in East Asia’, Hobsons MBA Central, viewed 9 February 2009, <>.
Masilungan, EO, Sebastian, AM, Salim, JE & Azanza, RJ 1994, Management education trends and competition among graduate schools of business, Asian Institute of Management, Makati City.Google Scholar
‘Primus inter pares: a brief history of the Ateneo Graduate School of Business 2007, Frontline, vol. 3, no. 1, n.p.
‘US MBA programs in Asia draw students from West’ 2007, EFinancialCareers, viewed 5 February 2009, <>.
Valarao, C 2008, ‘Vocation, the value of Ben Nebres to Philippine education’, Educator, July–August, n.p.Google Scholar
Vinuya, B 2008, Interview with Asuncion M Sebastian, 3 November, Makati City.

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