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10 - The Neural Mechanisms Underlying Social Norms

Norm Detection, Punishment, and Compliance

from Section 3 - How Social Coordination and Cooperation are Achieved

Published online by Cambridge University Press:  18 September 2020

By
Yan Mu  and
Michele J. Gelfand
Edited by
Laurence J. Kirmayer ,
Carol M. Worthman ,
Shinobu Kitayama ,
Robert Lemelson  and
Constance A. Cummings
Laurence J. Kirmayer
Affiliation:
McGill University, Montréal
Carol M. Worthman
Affiliation:
Emory University, Atlanta
Shinobu Kitayama
Affiliation:
University of Michigan, Ann Arbor
Robert Lemelson
Affiliation:
University of California, Los Angeles
Constance A. Cummings
Affiliation:
The Foundation for Psychocultural Research
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Summary

Social norms are informal rules for behavior, and are fundamental to all societies. Recently, cultural neuroscience investigating the relation between culture, the brain, and behavior has begun to provide unique insights into the psychological and neural mechanisms underlying social norms and their cultural variations. This chapter offers an integrative review of the literature addressing a number of key questions: Are social norms unique to humans? How do people detect norm violations, punish violators, and comply with norms, and what are the brain functions that support such processes? We also explore what might be culturally universal and culturally specific for each of these processes, and how culture and genes might interact to impact norm-related psychological and neural processes. We conclude with a discussion of exciting frontiers that await investigation in the cultural neuroscience of social norms.

Keywords

social normsculturebrainnorm detectionnorm enforcementnorm compliance
Type
Chapter
Information
Culture, Mind, and Brain
Emerging Concepts, Models, and Applications
 , pp. 300 - 324
Publisher: Cambridge University Press
Print publication year: 2020

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