![](http://static.cambridge.org/content/id/urn:cambridge.org:id:book:9781839987076/resource/name/9781839987076i.jpg)
- Publisher:
- Anthem Press
- Online publication date:
- November 2023
- Print publication year:
- 2023
- Online ISBN:
- 9781839987076
22 August 2024: Due to technical disruption, we are experiencing some delays to publication. We are working to restore services and apologise for the inconvenience. For further updates please visit our website: https://www.cambridge.org/universitypress/about-us/news-and-blogs/cambridge-university-press-publishing-update-following-technical-disruption
Subscription-video-on-demand (SVOD) services are available on many online video streaming platforms (VSPs) in China, such as iQiyi, Youku, and Tencent Video, backed by Baidu, Alibaba, and Tencent groups (BAT), respectively. The video content on these platforms can be the same shows as those broadcasted on national or provincial television stations, or originally produced and exclusively streamed on the VSP. Meanwhile, VSPs purchase the distribution rights of foreign films and television series to enrich the content pool. This book aims to provide an account of Chinese television, particularly online drama series, or webisodes, with an awareness of the existence and competition of Netflix, covering topics on business strategies of VSPs, original content production trends, trans-media stories telling cases, practitioner insights, and audiences behavior.
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