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Chapter 11 - Social Media Qualitative Research Vignettes

from Part II - Methodological Considerations

Published online by Cambridge University Press:  08 June 2023

By
Alex Wilson ,
Josh Morton  and
Boyka Simeonova
Edited by
Boyka Simeonova  and
Robert D. Galliers
Boyka Simeonova
Affiliation:
University of Leicester
Robert D. Galliers
Affiliation:
Bentley University, Massachusetts and Warwick Business School
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Summary

The chapter outlines social media and qualitative research. It describes social media for data collection and different qualitative research approaches to data collection. The chapter describes social media as a phenomenon for research and outlines different levels of social media utilization: individual, work-practice and supra-organizational levels. Vignettes for the different levels are provided and the need for qualitative research concluded.

Keywords

social mediaqualitative researchlevelsdata collectionvignettes
Type
Chapter
Information
Cambridge Handbook of Qualitative Digital Research , pp. 160 - 171
Publisher: Cambridge University Press
Print publication year: 2023

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