Skip to main content Accessibility help
×
Hostname: page-component-78c5997874-t5tsf Total loading time: 0 Render date: 2024-11-19T10:32:08.354Z Has data issue: false hasContentIssue false

9 - Internationalization Capabilities of Argentine Firms

Published online by Cambridge University Press:  09 October 2020

Alvaro Cuervo-Cazurra
Affiliation:
Northeastern University, Boston
William Newburry
Affiliation:
Florida International University
Seung Ho Park
Affiliation:
Nanyang Technological University, Singapore
Get access

Summary

In the early twentieth century, Argentinean firms were among the first emerging market multinationals. More recently, international expansion has been conditioned by domestic economic and political turmoil. In this chapter, we analyze the internationalization strategies of seven Argentinean firms: Globant and Grupo ASSA (information technology), Grupo ARCOR (food processing), Bodega Lagarde (winemaking), Grupo Mirgor (consumer electronics), Grupo Bagó (pharmaceutic), and San Miguel (agriculture). We included firms that are in different stages of the international process: from exporters to multilatinas to operating beyond Latin America. We find that firm internationalization requires the development of strategic capabilities that complement those required to be successful in the domestic market. Whereas firms initially emphasize production capabilities and leverage cost advantages, over time they develop marketing capabilities related to understanding customer needs in different markets and managerial capabilities that allow for integrating the multinational organization. Our interviews with directors and senior managers highlight how perceptions of the business context condition the development of strategic capabilities and their deployment in international markets.

Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 2020

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×