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6 - Pioneering Marketing Strategies

from Part II - ASEAN Champions: Strategies for Enduring Success

Published online by Cambridge University Press:  21 January 2017

Seung Ho Park ,
Gerardo Rivera Ungson  and
Jamil Paolo S. Francisco
Seung Ho Park
Affiliation:
China Europe International Business School, Shanghai
Gerardo Rivera Ungson
Affiliation:
San Francisco State University
Jamil Paolo S. Francisco
Affiliation:
Asian Institute of Management, Philippines

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